Ever since 2011, smartphones have been credited as the only device with the biggest market, making it one of the biggest platform for business owners. The number of users of smartphones and apps are increasing steadily all around the globe every single day. Taking into account this rising presence, we would be sharing our recipe for creating a successful Magento Android app that ecommerce owners can implement to boost their sales throughly.

Smartphones obviously made a huge change once they were introduced and apps changed the way we interacted with smartphones, people and businesses. Things can be tricky while coming up with an effective strategy for making an app, let alone a successful one! However, as hardcore passionate Magento developers, we have our very own formula that has helped many businesses with their presence and sales.

Is there an effective recipe for creating successful Magento Android app?

Well, certainly yes! Everyone assumes different factors for the success of their application. But the most basic and efficient formula that works wonder for all ecommerce stores is standardized. Let's move ahead and see what formula we have devised that has been known to contribute to an outstanding app.

Design

We cannot stress enough on the design of an application. It takes a great deal of time to come up with a layout that is suitable for the ease of use and appealing to eyes, apart from being scalable for future changes. The designing phase is undoubtedly the most vital part to create a captivating user experience from the beginning.

While designing the app, make sure that your shopping website and app's theme and design is synonymous. The theme, color and overall appearance is a great way to make the customer accustomed to your web app.

Development

There are two types of business owners – tight-wad and easy on the pocket. However, with the provision of creating free Magento mobile app for Android, any kind of business owner can develop an app free of cost. Custom app development does guarantee complete customization in terms of features and functionality, but that doesn't mean that a free platform doesn't guarantee any of these.

While going for either choice, remember the cost and time involved for the development of app. This must also include the different phases such as designing, development and testing before launching the app.

Stabilty & Security

An app's security features are most probable to decide whether it is successful or not. If you don't enforce a secure coding in all the modules of the application, your app is sure to be doomed! No user would like to use an application that compromises its identity and other sensitive information. Therefore, security is of utmost importance.

On the other hand, you must also focus on stabilizing the app on all platforms, for example Android and iOS and across all the devices. If you don't do so, you won't get steady customers from all platforms.

Content Personalization

You can experience an increase in sales if you implement content personalization on website as well as Magento Android app. The on-site and navigational behavior of the users can be used to implement a versatile and personalized content. It is even higher in case of customers who return back to use your app.

Using this factor, you can retarget your new or existing customers to return to your application and browse more. In this way, a majority of customers will end up making a purchase.

360 Degree Marketing Strategy

While your app is under construction, you must focus on an entire different domain that helps you root for all those good sales that will happen once you implement it. It is an exhaustive marketing strategy that will promote your application and consequently your entire brand. It is best to devise your own strategies along with a few tried and tested ones.

It is advised not to blindly follow any strategy that has been great for others, because your niche is different and your business requires a different approach for its marketing purpose.

You can apply this very basic recipe to create a successful Magento Android app, which can be equally powerful for an iOS app. These 5 ingredients will surely help you develop a balanced mobile app that employs all call-to-action factors and ultimately boosts your business.